Midwest City had an estimated 58,799 residents on July 1, 2025, and its 2022 retail sales reached $1.709353 billion. Together, those figures describe a substantial local market, while household, workforce and industry measures add context for businesses serving the city. The figures below use the measurement periods reported by the U.S. Census Bureau and the City of Midwest City.
Contents
- Market size and physical footprint
- Customer demographics
- Housing, households and digital access
- Workforce, education and income
- Consumer spending and business receipts
- Industry specialization
Market size and physical footprint
The U.S. Census Bureau’s QuickFacts profile for Midwest City estimated 58,799 residents on July 1, 2025. The April 1, 2020 population-estimate base was 58,405, so the population increased 0.7% between those dates. Separately, the 2020 Census counted 58,409 people. These are different Census measures and dates, so they should not be treated as interchangeable.
The same QuickFacts profile counted 54,371 residents in the 2010 Census. On the 2020 geography, Midwest City covered 24.40 square miles of land and had 2,394.0 residents per square mile. The comparable 2010 density was 2,228.1 residents per square mile. For a local business, this combination of a roughly 24-square-mile footprint and a population near 59,000 provides a useful frame for delivery areas, storefront placement and service coverage.
The recent estimate indicates a stable-sized customer base rather than a rapidly expanding one. The 2020-2024 household and demographic measures therefore matter alongside the headline population: they show the kinds of households, residents and purchasing conditions businesses may encounter within that market.
Customer demographics
Midwest City’s age profile includes both family and older-adult customer groups. In 2020-2024, people under age 5 made up 5.1% of the population, while people under age 18 represented 25.6%. Residents age 65 and over represented 17.4%. Females accounted for 53.2% of the population. All of these measures come from the U.S. Census Bureau QuickFacts profile and refer to the 2020-2024 period.
The reported racial and ethnic measures show a varied customer base. White-alone residents accounted for 59.2% of the population; Black-alone residents, 20.8%; American Indian and Alaska Native-alone residents, 3.0%; and Asian-alone residents, 1.7%. Native Hawaiian and Other Pacific Islander-alone residents accounted for 0.0%, while residents identifying with two or more races accounted for 13.5%.
Hispanic or Latino residents of any race represented 7.7% of the population. White-alone, non-Hispanic or Latino residents represented 56.9%. These categories are reported as Census demographic measures and should not be added together as if they were mutually exclusive: Hispanic or Latino is an ethnicity that can overlap with racial categories.
For customer-facing businesses, the practical point is breadth. A city with 25.6% of residents under 18, 17.4% age 65 or over and multiple sizable racial and ethnic groups may require varied communication, product selection and service design. The statistics describe the population; they do not by themselves predict demand for any particular product.
Housing, households and digital access
The QuickFacts profile recorded 24,888 households in Midwest City during 2020-2024. Households averaged 2.32 persons. Owner-occupied housing accounted for 58.1% of occupied housing units, and the median value of owner-occupied units was $164,500.
Housing costs differed by tenure and mortgage status. Median monthly owner costs for homeowners with a mortgage were $1,360 in 2020-2024. For homeowners without a mortgage, median monthly owner costs were $501. The median gross rent was $1,091. These are medians, not typical costs for every household, and they describe the reported period rather than a current quote.
Local stability is also visible in the mobility measure: among residents age 1 and over, 84.5% lived in the same house one year earlier in 2020-2024. That figure can help frame businesses that depend on repeat local customers, although it does not measure customer loyalty or spending frequency.
Digital access was common but not universal. A computer was present in 94.7% of households, and 91.5% had a broadband Internet subscription. The difference between those two percentages identifies a meaningful minority of households with a computer but no reported broadband subscription, though the figures do not explain the reason. For small businesses, the measures support maintaining both online and offline ways for customers to find information, place orders or request service.
Workforce, education and income
Among Midwest City residents age 25 and over, 92.4% were high school graduates or had higher educational attainment in 2020-2024. Bachelor’s degree holders or people with higher educational attainment represented 23.8%. These measures indicate a broad base of residents with at least a high school education, alongside a smaller group with a four-year degree or higher.
The civilian labor-force participation rate for residents age 16 and over was 61.3%. For females age 16 and over, the rate was 57.4%. The mean travel time to work for workers age 16 and over was 22.8 minutes. Travel time is an average for workers, not a measure of the distance to every business or customer.
Household income was $57,520 at the median in 2020-2024, measured in 2024 inflation-adjusted dollars. Per-capita income for the past 12 months was $32,775, also measured in 2024 inflation-adjusted dollars. People in poverty represented 16.5% of the population in the QuickFacts measure. The income and poverty statistics describe economic conditions across the population and do not indicate what any individual household can spend.
Midwest City had 5,091 veterans in 2020-2024. Foreign-born people represented 3.2% of the population. Those figures identify additional characteristics of the local community that may matter to employers, service providers and organizations building targeted outreach, but they do not quantify business demand on their own.
Consumer spending and business receipts
The 2022 business and sales measures in the Census Bureau QuickFacts profile show several distinct channels of local economic activity:
| Measure | Midwest City amount | Period |
|---|---|---|
| Total retail sales | $1.709353 billion | 2022 |
| Total retail sales per capita | $29,473 | 2022 |
| Health-care and social-assistance receipts or revenue | $355.024 million | 2022 |
| Accommodation and food-services sales | $208.037 million | 2022 |
| Transportation and warehousing receipts or revenue | $31.836 million | 2022 |
Retail sales per capita were reported at $29,473 in 2022, while total retail sales were $1.709353 billion. These are separate published measures; the per-capita figure should not be used to recreate or validate the total without knowing the exact population and methodology used for the sales measure.
Health-care and social-assistance receipts or revenue totaled $355.024 million in 2022. Accommodation and food-services sales totaled $208.037 million. Transportation and warehousing receipts or revenue totaled $31.836 million. The wording differs by sector because the source reports sector-specific sales, receipts or revenue measures. They should be read as indicators of sector activity, not as identical accounting measures.
For a small business, the figures suggest a market with more than one commercial engine: broad retail activity, a sizable health-care and social-assistance sector, and meaningful accommodation and food-services sales. The statistics do not identify which individual businesses produced those totals or how revenue was distributed among them.
Industry specialization
The City of Midwest City’s Chapter 8: Economic Development Strategies reports a 2000 peer-city location-quotient table. The table listed 24,015 total employed persons and measured industry specialization against the comparison geography used in that analysis. A location quotient above 1.00 indicates a higher relative concentration in the table’s comparison, while a value below 1.00 indicates a lower relative concentration; these historical values are not current employment estimates.
| Industry | 2000 location quotient |
|---|---|
| Public administration | 3.33 |
| Other services except public administration | 1.14 |
| Arts, entertainment, recreation, accommodation and food services | 1.06 |
| Retail trade | 0.98 |
| Educational, health and social services | 0.97 |
| Construction | 0.91 |
| Finance, insurance, real estate, rental and leasing | 0.91 |
| Transportation, warehousing and utilities | 0.85 |
| Information | 0.82 |
| Professional, scientific, management, administrative and waste-management services | 0.75 |
| Wholesale trade | 0.69 |
| Manufacturing | 0.68 |
| Agriculture, forestry, fishing, hunting and mining | 0.53 |
Public administration had the highest reported location quotient, at 3.33. Other services except public administration stood at 1.14, and arts, entertainment, recreation, accommodation and food services at 1.06. Retail trade was 0.98, while educational, health and social services was 0.97. Construction and finance, insurance, real estate, rental and leasing each had a quotient of 0.91.
The remaining historical values were 0.85 for transportation, warehousing and utilities; 0.82 for information; 0.75 for professional, scientific, management, administrative and waste-management services; 0.69 for wholesale trade; 0.68 for manufacturing; and 0.53 for agriculture, forestry, fishing, hunting and mining.
Because the location-quotient table is from 2000, it provides historical context rather than a current ranking of Midwest City industries. Read alongside the 2022 receipts and sales measures, it shows why dates matter: the newer figures quantify selected sectors and retail activity, while the older table describes an earlier employment structure. Businesses evaluating Midwest City should keep those periods separate when using the statistics for planning.