Midwest City is a market of about 58,500 residents, 24,599 households, and 830 employer firms. The latest available figures also show substantial retail activity, broad household internet access, and a local employer base that includes health care, education, government, and large retailers. Together, these statistics help describe the customers and operating environment available to small businesses in Midwest City.
Contents
- Population and household market
- Demographic composition
- Housing and digital reach
- Education, workforce, and mobility
- Income, poverty, and local spending
- Business ownership and employer scale
Population and household market
The U.S. Census Bureau QuickFacts estimate put Midwest City’s population at 58,505 on July 1, 2024. The 2020 Census counted 58,409 residents, while the 2010 Census counted 54,371. QuickFacts reports a 0.2% increase from the April 1, 2020 estimates base to July 1, 2024. These figures use different reference points, so the decennial counts and the later estimate should be read as a time series rather than as interchangeable measurements. U.S. Census Bureau QuickFacts: Midwest City city, Oklahoma
The 2019–2023 American Community Survey period recorded 24,599 households. The average household contained 2.34 people. For a local business, that combination provides two useful ways to view demand: a citywide resident market and a household market that may purchase together, share services, or make recurring home-related decisions.
| Market measure | Figure | Measurement period |
|---|---|---|
| Population estimate | 58,505 | July 1, 2024 |
| 2020 Census population | 58,409 | April 1, 2020 |
| 2010 Census population | 54,371 | April 1, 2010 |
| Households | 24,599 | 2019–2023 |
| Average household size | 2.34 people | 2019–2023 |
The population estimate indicates a city with a stable customer base at this scale, while the household count is especially relevant to businesses selling household services, food, repairs, personal care, education, and neighborhood conveniences. The figures do not measure visitor traffic, daytime population, or customers who live outside the city, so they describe the resident market only.
Demographic composition
Midwest City’s age profile includes both family and older-adult customer groups. Children under age 5 represented 5.0% of the population in the 2019–2023 estimate, and people under age 18 represented 25.8%. Residents age 65 and over represented 17.1%. These shares identify a population with meaningful demand across early-childhood, family, and older-adult categories. U.S. Census Bureau QuickFacts: Midwest City city, Oklahoma
Female residents represented 53.0% of the population in the same estimate. The Census race and ethnicity measures reported 58.8% White alone, 23.0% Black or African American alone, 2.7% American Indian and Alaska Native alone, 1.6% Asian alone, and 12.1% identifying with two or more races. Hispanic or Latino residents of any race represented 6.9%, while White-alone, non-Hispanic residents represented 56.7%.
These categories are not all mutually exclusive: Hispanic or Latino is an ethnicity that can apply to any race, while the race categories describe race responses. That distinction matters when a business interprets the figures for customer communication, community outreach, or product selection.
Midwest City had an estimated 5,378 veterans in 2019–2023. Foreign-born residents represented 3.0% of the population. The veteran count is a population estimate, not a count of veteran-owned businesses, while the foreign-born share does not indicate preferred language or purchasing behavior on its own.
Housing and digital reach
The owner-occupied housing unit rate was 57.0% in the 2019–2023 estimate. The median value of owner-occupied housing units was $158,400. Median monthly owner costs were $1,321 for mortgaged homes and $482 for homes without a mortgage. Median gross rent was $1,046. U.S. Census Bureau QuickFacts: Midwest City city, Oklahoma
Those measures describe different housing groups and should not be combined into a single typical monthly cost. Instead, they show the range of housing circumstances that can shape demand for maintenance, moving, home improvement, cleaning, landscaping, furnishings, and renter-oriented services.
Residential stability was also measurable. Among residents age 1 and over, 84.2% lived in the same house one year earlier. A high same-house share can matter to businesses that depend on repeat local relationships, subscriptions, referrals, and service areas built around established neighborhoods.
Digital access was widespread but not universal. Households with a computer represented 94.6% of Midwest City households, and households with a broadband Internet subscription represented 90.6% in the 2019–2023 estimate. The two figures support digital discovery, online scheduling, email communication, and local search as important channels, while the gap between them indicates that computer ownership and broadband subscription are separate measures.
A language other than English was spoken at home by 5.2% of residents age 5 and over. This is a household-language measure, not a direct measure of fluency or business-language preference. It nevertheless gives local businesses a quantified reason to consider whether their signs, service information, and customer support are accessible to the community they serve.
Education, workforce, and mobility
Among Midwest City residents age 25 and over, 92.6% were high school graduates or higher in the 2019–2023 estimate. The share with a bachelor’s degree or higher was 24.8%. These measures describe educational attainment, not current occupation, job availability, or the credentials required for a particular position. U.S. Census Bureau QuickFacts: Midwest City city, Oklahoma
The civilian labor-force participation rate for residents age 16 and over was 62.0%. For females age 16 and over, the rate was 57.8%. Labor-force participation is not the same as the employment rate: it includes people working and people actively seeking work. For small employers, the measure provides context about the share of the adult population connected to the civilian labor market, but it does not by itself show the available applicant pool.
The mean travel time to work for workers age 16 and over was 23.0 minutes. That is an average commute measure for workers, not a travel-time forecast for customers or deliveries. It can still help frame service-area decisions, appointment windows, and the practical relationship between neighborhood businesses and employees who commute.
Two additional measures describe community needs that can affect both customers and workers. Among residents under age 65, 13.1% had a disability, and 12.5% lacked health insurance in the 2019–2023 estimate. Neither figure identifies a specific service need or individual circumstance. They are population-level indicators that can inform accessible service design, clear communication, and awareness of affordability constraints.
Income, poverty, and local spending
Midwest City’s median household income was $57,739 in 2023 dollars for the 2019–2023 period. Per-capita income in the past 12 months was $33,205 in 2023 dollars. People in poverty represented 15.3% of the population in the same estimate. These are different income concepts: median household income describes the midpoint among households, per-capita income divides income across residents, and the poverty share is a threshold-based population measure. U.S. Census Bureau QuickFacts: Midwest City city, Oklahoma
The Census reported the following 2022 local sales and receipts measures:
| Activity | 2022 amount | Measure |
|---|---|---|
| Retail sales | $1.709353 billion | Total sales |
| Accommodation and food services | $208.037 million | Sales |
| Health care and social assistance | $355.024 million | Receipts or revenue |
| Transportation and warehousing | $31.836 million | Receipts or revenue |
| Retail sales per capita | $29,473 | Per-capita sales |
These are sector-level economic measures for 2022, not revenue forecasts for an individual business. Retail sales per capita is also not household spending: it divides reported retail sales by population and can reflect purchases by residents and nonresidents. The distinction is important in a city where retail activity may serve a broader trade area than the resident population alone.
The size of the retail measure, alongside the reported accommodation and food-services, health-care and social-assistance, and transportation and warehousing activity, shows several quantified areas of local commerce. A small business can use the figures as market context, but the data does not identify which products sell best, how sales are distributed among firms, or how much activity is online versus in person.
Business ownership and employer scale
For reference year 2022, the Census reported 830 employer firms in Midwest City. Within the ownership categories reported in the supplied QuickFacts record, there were 175 male-owned employer firms and 401 female-owned employer firms. The same source reported 183 minority-owned employer firms and 476 nonminority-owned employer firms. U.S. Census Bureau QuickFacts: Midwest City city, Oklahoma
The Census also reported 43 veteran-owned employer firms and 605 nonveteran-owned employer firms for reference year 2022. These ownership counts are category-specific reported figures; they should not be added together because categories may be defined separately and may not partition every firm into one exclusive total. They also describe employer firms, not every self-employed person or every business without paid employees.
The City of Midwest City’s 2025 estimates add a view of major employer scale. SSM Health’s estimated workforce across all Midwest City sites was 914, and Mid-Del Public Schools’ estimated workforce across all Midwest City sites was 930. Rose State College was estimated at 632 workers across all Midwest City sites, while the City of Midwest City was estimated at 442 across all city sites. Walmart Stores was estimated at 389 across all Midwest City sites. Major Employers | Midwest City, OK
| Employer or location | Estimated workforce | Scope and period |
|---|---|---|
| Mid-Del Public Schools | 930 | All Midwest City sites, 2025 estimates |
| SSM Health | 914 | All Midwest City sites, 2025 estimates |
| Rose State College | 632 | All Midwest City sites, 2025 estimates |
| City of Midwest City | 442 | All city sites, 2025 estimates |
| Walmart Stores | 389 | All Midwest City sites, 2025 estimates |
| SSM Health St. Anthony’s Midwest Hospital | 860 | Single site, 2025 estimates |
| Midwest City Police Department and City Hall | 207 | Single site, 2025 estimates |
| Walmart Supercenter, 9101 NE 23rd Street | 170 | Single site, 2025 estimates |
| Sam’s Wholesale Club, 6521 SE 29th Street | 154 | Single site, 2025 estimates |
| Confidence Chevrolet-Buick-GMC, 6100 Tinker Diagonal | 135 | Single site, 2025 estimates |
The city’s employer figures use estimated workforces and distinguish organizations counted across all local sites from individual locations. For example, SSM Health’s all-sites estimate is 914, while SSM Health St. Anthony’s Midwest Hospital’s single-site estimate is 860; those values have different scopes and are not additive. The same caution applies to Walmart Stores and the separately listed Walmart Supercenter.
Taken together, the 2022 Census employer-firm count and the city’s 2025 major-employer estimates describe a local business environment with many smaller employer firms alongside sizable institutions and retail locations. The statistics support practical questions about customer concentration, local hiring, supplier relationships, and service coverage, while leaving firm-level revenue, survival, and employee-count distributions outside the scope of these measurements.